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By Richard Gallagher

A Prescription for Pharma

The industry needs more foxes and fewer hedgehogs

Though I don't have any inside knowledge or insight into what ails the pharmaceutical industry, I am keenly interested in how Big Pharma might return to health. The symptoms are well documented: Feverish costs, underwhelming pipelines, and a personality defect that is making it increasingly unpopular with the public.



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