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By Betsy Alberty

Who Knows You?

To create a niche for yourself and make sure people are aware of what you do best, approach networking as a long-term strategy.


Moving forward in one's career is both an art and a science. The art is in knowing when to approach people and how to do it. The science is in applying yourself rigorously to building a network so that at the right time, you have the contacts you need. This is ever more important in today's IPO-unfriendly mergers and acquisitions-oriented environment.



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