In the world of science, a catalyst modifies and increases the rate of a chemical reaction by providing just the right spark at just the right time. In the business world, The Catevo Group strives to do the same - to provide just the right spark at just the right time to increase an organization's ability to achieve business and operational objectives. "Catalysts, by definition, provide energy to cause reactions," explains Catevo President and CEO Dr. Mitch Javidi. "Our goal at Catevo is similar: to provide the energy needed to improve bottom-line performance."

With roots stretching back four decades, Catevo was formed in 2006 through the merger of three distinguished consulting firms: Epley Associates, Inc., a public relations consultancy founded in 1968; Digiton Corporation, a research, marketing, technology and business consulting firm; and Sideways Creative Branding, a branding and design firm focusing in interactive media.

Headquartered in North Carolina's Research Triangle, Catevo also has offices in Charlotte, Washington, D.C., Miami, and Dubai. In addition to integrated marketing, communications and strategic business consulting services, Catevo offers a suite of proprietary logistics and supply chain management process improvements tools that help companies with inventory management, forecasting, asset management, competitive intelligence and e-learning. The firm is a founding partner of The WORLDCOM Group, the largest consortium of independent communications consultancies with more than 100 partners located across North America, Europe, Australia and the Pacific Rim. Catevo also offers Catevo Conecta, a specialized team helping clients reach the Hispanic market, and an international diplomacy arm based in Washington, D.C.

"We have experts in business consulting, research and analysis, technology, marketing, public relations, and advertising - all the critical functions that companies need to develop, market, and supply products and services efficiently," Javidi says. "At Catevo, these functions are available individually or in an integrated manner, affording clients the efficiency of working with one team under one roof."

With a team of seasoned professionals experienced in pharmaceutical research and manufacturing, clinical research, biotechnology, and health care, Catevo Health has a special focus in the life sciences. Gary Cantrell, a 30-year veteran of the pharmaceutical industry, is president of Catevo Health. "From helping startups attract investment and media coverage to coordinating market research, product launches, advisory boards and sales training programs, our team knows how to build and sustain a successful life sciences company," Cantrell says.

With expertise in the health care and life science industry, Catevo combines integrated marketing, communications and strategic business services under one roof to help companies enhance bottomline performance.

"No matter the organization, at one point or another, something gets stuck," Cantrell continues. "Raw materials don't make it to the factory in time. A brand has lost resonance, and once-loyal investors and customers are drifting away. Employees don't connect with a CEO's vision. What's needed is a spark to help get it going again. Catevo provides that spark.

"Combining diverse business disciplines with intelligence, imagination and innovation, The Catevo Group establishes a new benchmark for business consultancies," concludes Cantrell.