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As a public relations counselor, I agree completely with your requirement that companies seeking coverage should provide news, not "unquestioning boosterism." 1 They should understand that real news about their products serves their interests, not just the journalist. At the same time, I disagree that "boosterism" is "public relations." Real public relations is essentially good performance, well communicated. It has substance. For example, the CEO who refuses to discuss the future of his workforce may cause enormous damage to the morale of his employees. Good public relations is telling employees what you know when you know it about the future of their company and their paycheck. I applaud your efforts to require hard facts in your coverage. Your readers and the companies you cover are well served by that commitment.