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PerkinElmer
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image: Placebo’s Double Whammy

Placebo’s Double Whammy

By | October 14, 2013

Sham treatments can both reduce pain and increase pleasure, and do so affecting similar circuitry in the brain.

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image: Beer Tastes Intoxicating

Beer Tastes Intoxicating

By | April 15, 2013

Just the flavor of beer is enough to boost dopamine in brain areas related to reward—especially in men with alcoholic relatives.

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