Science and the Mass Media: A Clash of Cultures
| May 10, 2004
How many journalists does it take to change a light bulb?Three. One to report it as an inspired government program to bring light to the people, one to report it as a diabolical government plot to deprive the poor of darkness, and one who aims for a Pulitzer prize, reporting that the electric company hired a light bulb assassin to break the bulb in the first place.To put it another way, mass media content is "a socially created product, not a reflection of an objective reality."1 In contrast, sc



