Liam Bernal | Feb 1, 2007 | 10+ min read
WHY PHARMA MUST GO HOLLYWOOD The answer to stagnating R&D can be found in the creativity of the movie industry.By Liam Bernal The pharmaceutical industry should be a tangible demonstration of the value of the scientific enterprise. Enormous benefits to society should, and generally do, flow from a healthy pharma sector. The transformation of AIDS into a treatable chronic disease is an examp