Eugene Russo | Mar 5, 2000 | 6 min read
Your data's solid. Your results are impressive. Your methodology's near foolproof. It's time to submit your research for publication. So, of course, you place a call to--the New York Times? The practice isn't new: For a variety of reasons, companies sometimes choose to pitch their research results straight to the popular press--or, in recent years, to anyone who happens upon their Web press release--rather than first submitting their findings to a peer-reviewed journal. Sometimes they don't even