I always liked science comics. The first ones I remember were "The Post-Docs of Rap" (that was the title, I think) and others in "Trends in Biochemistry". That was the paper version, which I liked to browse during my PhD (in that time, electronic versions were the future).\n\nScience comics: a good choice for a company to get some publicity, evidently. But also an efficient way to communicate a complex message to a broader audience. We need more!