Good ideas!\n\nIn the review of one of my major manuscripts, a reviewer called my tone "breathless" and told me to tone it down. I was actually flattered, but, yes, I toned it down. But now I make it a point to put just a little tinge of "breathlessness" in my grants and papers- not too much or that reviewer might catch me again...but just enough to show that I really am excited about these results or these proposed experiments.\n\nHaving reviewed a thousand or so grants, I found that I appreciated the ones that tried, at least, to lighten up the tedium of reviewing. A figure on every page..subtitles.. avoiding acryonyms...and, remarkably, right in the middle- a joke! I love it when grant writers do that.\n\nIf we expect anyone to be excited about our work, we have to be excited about it- a bit of that needs to come through in our writing.