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Beer Tastes Intoxicating

Just the flavor of beer is enough to boost dopamine in brain areas related to reward—especially in men with alcoholic relatives.

By | April 15, 2013

STOCK.XCHNG, DCUBILLASIt seems that beer’s flavor, not just its alcohol content, prompts us to keep drinking—and our risk of alcoholism may enhance this urge, according to new research published today (April 15) in Neuropsychopharmacology. Researchers found downing a swig of beer—too tiny to produce intoxication—prompted release of the neurotransmitter dopamine in the reward center of men’s brains, especially in men with close relatives who suffer from alcoholism. The research suggests that stronger dopamine responses to alcohol cues may be one mechanism underlying increased alcoholism risk.

“It’s a very nice finding that contributes to our understanding of how dopamine contributes to addictive urges,” said Kent Berridge, a neuroscientist at the University of Michigan who was not involved in the research. The brain chemistry of addiction and craving is still being untangled, but it’s long been known that dopamine is involved—though it’s not always clear how, said Berridge. In this case, the research suggests that “dopamine is making taste a stronger incentive, it makes [the beer taste] more tempting.”

Both animal and human studies have shown that drug-related cues, independent of the intoxicating effect of the drug itself, stimulate activity in the brain’s reward centers, explained David Kareken, a neuroscientist at the Indiana Alcohol Research Center and Indiana University School of Medicine, who led the research. However, no one had looked at whether the taste of beer—a cue that can’t be avoided—stimulates humans to release dopamine, a key neurotransmitter used in the reward center.

In order to examine the dopamine response to beer flavor cues, Kareken and his team injected a radioactive drug that binds dopamine receptors in the reward center of the brain into the blood of 49 healthy male volunteers. Increases in dopamine release result in more dopamine binding the receptors, displacing the drug. The researchers then used a PET scan to follow the drug in the volunteers’ brains following the delivery of a small amount of either beer or Gatorade.

Unsurprisingly, when asked to rate their desire to drink beer, all men reported that the taste of beer stimulated the urge for more, while Gatorade did not increase their desire for alcohol. The taste of beer also prompted a release of dopamine in the ventral striatum, a brain region linked to reward. Men with first-degree alcoholic relatives, such as a parent or sibling, exhibited greater dopamine release than those with more distantly related alcoholics in the family, or no family history of alcoholism at all.

The study is the first time that the flavor of beer—rather than the accompanying intoxication—has been shown to stimulate dopamine release in humans, said Nina Urban, a psychiatric researcher at Columbia University who was not involved in the research, and the findings could provide clues to dopamine’s role in addiction. The findings support the growing hypothesis that rather than making the reward (in this case intoxication) more pleasurable, dopamine increases the drive to seek the reward—boosting the urge to keep drinking. Although it’s already known that flavors generally stimulate the reward center, it’s important to know that the taste of an often-abused drug can act to reinforce desire for it, said Urban.

The complicated role dopamine plays in addiction is demonstrated by studies showing that alcoholics have blunted dopamine responses in response to drugs, presumably making consumption less pleasant and raising the question of why an addict goes back for more, Urban explained. It would be interesting to perform the same experiment on detoxified alcoholics to see whether they too respond to beer flavor with a reinforcing, motivating dopamine boost, she said.

The higher dopamine release in men with greater risk of alcoholism hints that a reward system that is more likely to associate cues like flavor with beer’s intoxicating reward may influence drug seeking behavior, said Kareken. “The key challenge for the field overall is how predictive is this for the development of alcoholism per se.”

B.G. Oberlin et al., “Beer flavor provokes dopamine release in male drinkers: mediation by family history of alcoholism,” Neuropsychopharmacology, doi: 10.1038/npp.2013.91, 2013.

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Avatar of: BobD

BobD

Posts: 20

April 16, 2013

I haven't read the paper, but if these subjects were already drinkers and associated the taste of beer with alcohol, isn't this just a Pavlovian response?  As a control group, if you had drinkers accustomed to drinking Gatorade spiked with alcohol and then gave them unspiked Gatorade, would you see this same effect? 

Avatar of: code001.it

code001.it

Posts: 2

April 17, 2013

I agree about the Pavlovian response. The problem is not in the fact that someone can approach a beer taste but is the influence that flavor has on his emotional memory!
What about youngsters that today use redbull? In the future, when they'll be on their '40-ies they will have the same reaction when the boring working life of an adult will invade their obnoxious brain just a hint of redbull taste will rise their souls!
 

Avatar of: JMartin

JMartin

Posts: 1

April 17, 2013

I don't see how they could conclude that the taste of beer causes a dopamine release just because they saw it when a drinker tastes a beer.  What happens when a non-drinker tastes beer?  What if they would have given their test subjects non-alcohol beer?   How about telling half of them that the non-alcohol beer was real beer, and telling the other half it was fake beer? 

If the conclusion of this study is, "the taste of beer triggers dopamine release", then I think their conclusion is flawed.

If the conclusion of this study is, "when a person who likes to drink alcohol tastes an alcoholic beverage, a dopamine release is triggered", then I can only assume they came up with this study simply as an excuse to sit around drinking beer.

Avatar of: agular17

agular17

Posts: 5

Replied to a comment from JMartin made on April 17, 2013

December 7, 2013

I understand your conclusion, but how are you suprised by it? It's like saying that poloticians had a conference in Las Vegas as an excuse to raise taxes.

All selfevident.

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