Life science professionals are demanding people. They want in-depth analysis of research, detailed technology reviews, insightful reporting on business and timely career information; all in one publication. And one publication, The Scientist, provides it for them.

The result is that the magazine is read by over 65,000 subscribers as soon as it arrives in their mailbox. And when consumers want to read a publication, they spend more time with each article and consequently, more time with each advertisement.

For 2006 we?ve made it even better. The Scientist is now a monthly publication. We've created a feature-well that allows big-picture pieces to breathe and explore new ground you haven't read about elsewhere. At the same time, departments -- Life Science Careers, BioBusiness, Technology, and The Literature -- will provide terrific opportunities to reach readers with advertising right next to editorial content of direct interest to them. Throughout the magazine, we've recruited high-profile columnists and contributors who will deliver compelling content issue after issue.

Complementing this evolution is a significant shift in the magazine?s demographics. This year The Scientist will have a total of 25,000 subscribers in industry and commerce, mainly in the pharmaceutical and biotechnology industries. Our readership has more influence and purchasing power than ever before.

Everything we?re doing at The Scientist makes us a more effective platform for advertisers. This is one magazine that absolutely needs to be a part of your 2007 marketing plan. Let our sales team work with you to create a print campaign that will reach over 65,000 academic, government and industry professionals. Contact us today at adsales@the-scientist.com!