Six years ago, Rosalynn Gill-Garrison and her colleagues sought to launch Sciona, a small biotech company now based in Boulder, Colo. Because they planned to sell genetic-based health and nutritional information to consumers, they knew that ethical concerns would be crucial. "There wasn't a model for giving this type of information to the public. We knew we had to run the business in the most responsible and ethical manner as we could," says Gill-Garrison, chief science officer.
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