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By Jeff Minerd

The Moose in the Room

Centocor CEO Neal Fowler learned valuable lessons in sales about straight talk that he hopes will help his company through uncertain times. Just don't ask him about potential layoffs.


A furry brown moose with orange antlers sits on the desk of Centocor CEO Neal Fowler's Horsham, Pa., office. It was a gag gift from a colleague, prompted by Fowler's habit of using the phrase, "Let's put the moose on the table," during meetings. "A moose is something big and smelly and ornery," explains Fowler, whose accent hints at Southern roots. "'Putting the moose on the table' means talking about things that are difficult or uncomfortable." The phrase has been used in management circles for years, and it was recently popularized in a book of that title by Randall Tobias, former CEO of Eli Lilly and Company.



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