From the USDA to the NIH to the CDC to the MOM, health officials and parents alike are imploring: Eat more fruit. Recently, researchers following 118,428 participants in the long-term Nurse's Health Study and the Health Professionals Follow-up Study found that individuals eating three or more servings of fruit daily had a 36% reduced incidence of maculopathy, an untreatable age-related eye disease, compared to those eating less than one-and-a-half daily servings. Other studies show how specific fruits affect health at a molecular level, possibly pointing to new bounties in drug discovery, and demonstrating the efficacy of compounds already on the shelf – the grocer's shelf, that is.