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by Toby Cosgrove

VISION

Innovation is the Key to the Future of Medicine
Academic medical centers combining patient care, research, and education are a potential paradise for inventors


The Scientist 2004, 18(19):47

Published 11 October 2004

Bill Gates once said that if business in the 1980s was about quality and in the 1990s it was about reengineering, then in the 2000s it will be about velocity. The rate of change is brutal. Obsolescence doesn't creep anymore, it leaps. The situation is best expressed in the Latin phrase absolutum obsoletum: If it works, it's out of date. In terms of shelf life, any technology at the peak of its adoption curve has passed its expiration date. You need to foster innovation and continually relaunch proprietary technology, or prepare for diminishing returns.


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