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Diversity in the Laboratory
How heterogeneous is the face of science?
The Scientist 2004, 18(22):43
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As NexMed's director of human resources, Linda Burns often sends flowers to hospitalized employees. But she has learned that what is a sincere, feel-good gesture in one culture, can be an affront in another. When Burns recently ordered a get-well bouquet, she didn't realize that the floral arrangement's white color was an insult in the employee's culture. It took several phone calls and some explaining, but Burns was finally able to smooth over the social blunder.
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