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Choosing A Company Logo
Biotechs may end up retooling logos that can't stand test of time
Email: Anne Harding - aharding@the-scientist.com The Scientist 2004, 18(23):40
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For big companies with a lot at stake, logo design and development is big business. Even for startups, the process today is more sophisticated than it was back in the 1980s. "I do think people still design logos on cocktail napkins, but those cocktail napkins do get handed to designers," says Karen Bergman of BCC Partners, a California company that advises biotech and life sciences companies on branding, communications, and investor relations.
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