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Patient Empowerment or Pandora's Box?
Can Big Pharma regain consumer confidence with new, more candid drug ads?
Email: Dana Wilkie - dwilkie@the-scientist.com The Scientist 2005, 19(10):35
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This spring, Johnson & Johnson began airing new ads for its birth control patch, and viewers may have noticed that the message was significantly more sobering than in past ads. In the television spot, an enthusiastic young woman wants to get started on the company's Ortho Evra patch, but her gynecologist stops her: "Let's talk," the doctor says, just before going over a list of potential side effects-blood clots and stroke among them.
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