by Michael Szpir
TOOLS AND TECHNOLOGY	Rosy Outlook for Blue Roses RNAi may lead to a bouquet of novel colors in the flower industry The Scientist 2005, 19(12):34 Published   20 June 2005

More than $27 billion worth of cut flowers are sold in the global marketplace every year. Carnations and chrysanthemums are perennial favorites, but roses lead the way in total revenue. In a business driven by novelty, it's little wonder that molecular geneticists have been tinkering with the genes that give the best-selling rose its color.

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