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Rosy Outlook for Blue Roses
RNAi may lead to a bouquet of novel colors in the flower industry
The Scientist 2005, 19(12):34
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More than $27 billion worth of cut flowers are sold in the global marketplace every year. Carnations and chrysanthemums are perennial favorites, but roses lead the way in total revenue. In a business driven by novelty, it's little wonder that molecular geneticists have been tinkering with the genes that give the best-selling rose its color.
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