Complex systems beg simplification. From cave paintings to napkin doodles to holographic imagery, humans have an intrinsic need to understand concepts by recreating them visually, and to couch them in terms that others with different levels of understanding can grasp. My company, Arkitek Studios, helps meet the need for visualization in science and technology by creating cutting-edge 3-D animations. There are other science animation companies, and I respect their styles and approaches. None, however, blend cold, hard science data with great storytelling quite the way we do. The prize lies not in depicting a lot of complex concepts, but in reducing an idea to its purest form. When anyone from nearly any walk of life can follow what we've done, then we've really reached our mark.