When Linda Kosta, senior sales representative for classified ads at The Scientist, received an advertisement last fall from an NIH institute, she noticed something. The ad forced the reader to wade through two paragraphs before getting to what position was being advertised. That, she knew, would make the reader skip over the ad and also result in poor traffic for the online version, as search engines often hunt for keywords in the ad's title.
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Classified Ad Confidential
To attract not just more candidates but the right ones, pay attention to the basics and follow these tips.
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