McDonnell Social Norms Group | Feb 1, 2006 | 10+ min read
FEATUREBattling Bad Behavior COURTESY YURI MATROSOVICHAnti-alcohol propaganda such as this poster titled "Bartered" was distributed in the Soviet Union during the 1980s Many of society's most vexing problems - the rise of antibiotic resistance, the current epidemic of obesity, armed conflicts that leave both sides worse off - have their roots in the suboptimal and often puzzling actions of individuals. At times