The nationwide experiment will initially include around 100,000 volunteers.
A survey of The Scientist readers reveals who buys cell-growth products from whom, and why.
March 1, 2013|
SOURCE: FROST & SULLIVAN ANALYSISStarting in November 2012, the editors of The Scientist, in collaboration with Frost & Sullivan, an international market intelligence and consulting firm, initiated a brief survey of our readers on their use of cell-culture products and their vendor preferences. We analyzed data from 400 qualified respondents and mapped reader preferences by qualities they deemed important.
The results mapped in this graphic show how similar certain brands are perceived to be, and how closely they are associated with certain traits that drive purchasing decisions, based on the proximity of their data points to one another.
Interestingly, although the analysis showed that Life Technologies is associated with attributes that are not considered major drivers of purchasing decisions (red squares), the company, which includes the former brands of Applied Biosystems, Invitrogen, and Gibco, accounts for the majority of the cell-culture products purchased worldwide. (Read about automated cell culture machines here.)