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Private Institute Briefs

After seeing countless sentimental ads of big-eyed puppies and kittens distributed by animal rights activists, the Washington, D.C.-based Foundation for Biomedical Research has responded with a few emotional ads of its own. ‘Thanks to animal research, they’ll be able to protest 20.8 years longer,” reads one ad that depicts an angry crowd demonstrating against the use of laboratory animals. Another ad shows slides of cancer cells, diseased heart tissue, and the AIDS virus benea

The Scientist Staff

After seeing countless sentimental ads of big-eyed puppies and kittens distributed by animal rights activists, the Washington, D.C.-based Foundation for Biomedical Research has responded with a few emotional ads of its own. ‘Thanks to animal research, they’ll be able to protest 20.8 years longer,” reads one ad that depicts an angry crowd demonstrating against the use of laboratory animals. Another ad shows slides of cancer cells, diseased heart tissue, and the AIDS virus beneath the headline, “If we stop animal research, who’ll stop the real killers?” The ads were created free of charge by the New York advertising firm Bozell, Jacobs, Kenyon & Eckhardt after art director David Wojdyla realized the value of biomedical research was getting buried in the animal rights debate. Since then, the foundation has bought space for the ads in several national newspapers, including the Washington Post, and has made them available for use by its...

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