Science In 1992: What Can We Do To Resolve The Uncertainties?

As The Scientist enters its sixth year of publication, it faces a task that its staffers and I engage with energy and optimism. We are determined to further the publication's success to date by continuing to provide a unique news and career information vehicle for all members of the science profession. Our optimism and energy stem, to a great extent, from our healthy 1991 performance as measured against two important periodical publishing benchmarks: circulation and advertising. During the p

Eugene Garfield
Jan 5, 1992
As The Scientist enters its sixth year of publication, it faces a task that its staffers and I engage with energy and optimism. We are determined to further the publication's success to date by continuing to provide a unique news and career information vehicle for all members of the science profession.

Our optimism and energy stem, to a great extent, from our healthy 1991 performance as measured against two important periodical publishing benchmarks: circulation and advertising. During the past year, when many other publishing efforts have fallen victim to these troubled economic times, The Scientist has succeeded in relation to its objectives. Indeed, while some consumer and specialized trade publications have suffered fatal declines in circulation and advertising, we have experienced significant gains in both areas.

We view our strength--and this is confirmed by the communications we receive from readers and advertisers--as a blend of several distinctive factors. We're the...

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