'Gee whiz, that's GE!

Winners of scientific image competition coming to big screen in Times Square

Alison McCook
Feb 27, 2008
The screens that surround Times Square in New York City typically blast previews of upcoming network shows, pictures of the newest push up bra, and shiny, sleek "i-objects." But on March 7, 8, and 9, Manhattan's tourists and busy commuters will be treated to something entirely different.On those days, the NBC screen in Times Square will broadcast three 15-minute segments presenting the winners of the second IN Cell Analyzer Image Competition by General Electric.The competition, which began last year, started as a way for GE Healthcare (GE owns NBC) to show potential customers what kinds of images they can produce using the company's IN Cell Analyzer. "Image quality is difficult to quantify," says Cathy Howat, marketing director at GE Healthcare. So the company asked customers to submit their best images using the product, "to let other [potential] customers see the quality for themselves."
The company was pleased by what it...

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