Reason on the red carpet

A UK science group takes on Madonna, Mills McCartney, and other celebs to promote sense about science

Laura Buchholz
Feb 1, 2007
If Sense About Science (SAS), a London charitable trust, were a red-carpet starlet during awards season, she would be the one wearing sensible shoes. She would also be the one with the ruler, giving a sharp rap on the wrist to any celebrity spouting off publicly with bad science. Indeed, the group last month published a flyer entitled "Science for Celebrities," and has since been inundated with calls and Emails -- everything from people wondering what fingernails are made of, to scientists volunteering their services to be on-call subject experts for the curious and the confused.The flyer includes examples of celebrities weighing in on science, scientific experts providing the state of scientific understanding of each issue, and a phone number to call for scientific clarification. The material has created a file of press coverage an inch thick. "It helps when you can have a full-page picture of Elle...

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