Flip open the next issue of GQ, and you'll find a full-page photograph of the classic rock band Heart beside Nobel laureates Elizabeth Blackburn and Phillip Sharp, equally decked out in rocker fashion. It's one image from a 6-page spread of rock stars mingling with scientists in the men's magazine with some 7 million readers, intended to help seal the growing gap between science and the public.
But some are less than optimistic. "If you are operating under the illusion that all scientists run around with pens and slide rulers in their lab coat pockets, then this campaign will say no, scientists look like ordinary people," said Jon Miller, director of the International Center for the Advancement of Scientific Literacy at Michigan State University. "But if you expect to ignite popular support...
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