How to Fix Drug Ads
If you've ever had doubts about the power of advertising, take a look at a recent study appearing in the Journal of American Medical Association.1 Richard Kravitz, from the University of California, Davis, and colleagues found that when "standardized patient" actors portraying depression visited doctors and asked for Paxil, 27% of them walked out with a prescription for the drug, compared to just 3% of patients who described the same symptoms but did not ask for Paxil. That finding should be con
May 22, 2005
If you've ever had doubts about the power of advertising, take a look at a recent study appearing in the
It's no wonder, then, that direct to consumer (DTC) pharmaceutical...
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