In the new wave of neural network startups (see The Scientist, October 17, page 1), NeuralWare Inc. has distinguished itself from the pack. In October, the magazine Synapse Connection called the company “the sales leader in neural computing products.” And, with between $1 million and $3 million in 1988 sales of its software, the Sewickley, Pa-based firm expects to see a profit—just 21 months after mathematician Casey Klimasauskas and his wife Jane founded it with $90,000 of their own money. The secret of its success? Good products and relentless promotion, says Jane Klimasauskas, vice president of sales and marketing. NeuralWare has been very aggressive in its advertising and has actively sought out overseas distributors. In fact, Casey Klimasauskas spent November drumming up business in Japan, the U.K., and Sweden.
Furthermore, NeuralWare’s involvement doesn’t end once its products are sold. Five-day seminars on neural computing applications, offered about every four months...
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