Forget filling out grant applications or begging your department head for discretionary funds - your next research award may come courtesy of the daily papers. Last month, two of Canada's leading newspapers, The Globe and Mail and La Presse, ran full-page ads that shouted in end-of-the-world-size type: "ATTENTION SCIENTISTS. $1 MILLION GRANT AVAILABLE FOR DISCOVERY OF NON-INVASIVE MEANS TO DETECT GASTROINTESTINAL DAMAGE CAUSED BY ARTHRITIS MEDICATIONS." Placed by Searle Canada Inc., the ad was intended to reach as broad an audience as possible: scientists and engineers as well as physicians. "Instead of putting an ad in a lot of different journals, we decided to put it in the paper," said Anne Brusby, medical director for Searle. An independent committee of university-affiliated gastroenterologists, rheuma- tologists, and research consultants will decide, based upon formal applications filled out by respondents to the ad, the winner of the $1 million award. Think you've developed...
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