It is an old maxim that if you want to get on, invent a new word for your particular niche in an old area, and so become an instant expert. This process seems to have gone mad. A recent article in
This habit of coining fancy words for old ideas might be thought harmless, merely a source of endless mirth for thinking scientists. I'm not so sure though. Apart from reinforcing the view of scientists as philistine illiterates (at least when it comes to etymology), actual harm is done to science as the public becomes aware that some among us seem to prefer long words to clarity of thought.