Media campaign reduces smoking deaths

The Golden State offers evidence that funding media campaigns reduces smoking-related deaths.

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The sun shines on 33,300 more people in California than it would have done, thanks to a Tobacco Control Programme associated with a reduction in deaths from heart disease. A team from the University of California performed a regression analysis on per capita cigarette consumption and rates of death from heart disease in California compared to the rest of the US; the results are published in 14 December New England Journal of Medicine (New Engl J Med 2000 343:1772-1777).

After the Programme was implemented in 1989, the rate of decline of mortality from heart disease in California compared to the rest of the US was significantly greater than pre-1989 rates, by 2.93 deaths per year per 100,000 population per year (p<0.001). These rates of decline were reduced after 1992, however, when the programme was cut back, and there were 8,300 more deaths than would have been expected had its initial ...

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