Science and medical publishing giant linkurl:Reed Elsevier; has announced that is putting Reed Business Information (RBI), the largest business-to-business publisher in the US, up on the auction block. The sale will include __New Scientist__. Although Reed Elsevier also owns __The Lancet__ and __Cell__, among other journals, as well as science and medical textbooks, none of those titles are for sale. RBI also publishes __Variety__ and other consumer-oriented magazines and trade publications. According to linkurl:analysts,; the sale of RBI could fetch more than $2.5 billion. Reed Elsevier CEO Sir Crispin Davis, said on the company's linkurl:website; that "today we have announced a further major step with the planned divestment of Reed Business Information ("RBI"). RBI is a well-managed high quality business as evidenced by the success of its online growth and the control of costs. Its advertising revenue model and the inherent cyclicality fit less well however with the subscription-based information...

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