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Biodiversity Rides A Popular Wave

Job opportunities expand as scientists from many disciplines join forces to preserve a multitude of plant and animal species WASHINGTON--New programs, reports, legislation, and other activities are focusing attention on the study and preservation of the world's diverse species and habitats. "There's a rising tide," says Robert Jenkins, vice president for science at the Nature Conservancy. "Biodiversity has come to be the thing that we're all concerned with." It's hard to imagine how a pie

Elizabeth Pennisi
Job opportunities expand as scientists from many disciplines join forces to preserve a multitude of plant and animal species

WASHINGTON--New programs, reports, legislation, and other activities are focusing attention on the study and preservation of the world's diverse species and habitats. "There's a rising tide," says Robert Jenkins, vice president for science at the Nature Conservancy. "Biodiversity has come to be the thing that we're all concerned with."

It's hard to imagine how a piece of technology used to speed shoppers through busy checkout lines could play a role in saving endangered species. "But barcodes sell biodiversity faster than any other thing you can think of," says Dan Janzen, an ecologist whose bent to treat biodiversity as a product has helped make Costa Rica's conservation efforts an international success story.

Janzen's unorthodox methods require researchers to view biodiversity not as a science but rather as a marketing and business strategy....

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