Frontlines

CuresNow, a coalition of scientists, patient groups, and entertainment executives recently launched an ad campaign to rally opposition to the Brownback-Landrieu bill that would criminalize all forms of research cloning ("Popular ad couple Harry and Louise are back, opposing Bush cloning ban," Wall Street Journal, April 24, 2002). The characters were featured in commercials that helped sink Bill Clinton's health care reform plan. In the current effort, the fictitious Louise refers to a bill that

Hal Cohen
May 12, 2002
CuresNow, a coalition of scientists, patient groups, and entertainment executives recently launched an ad campaign to rally opposition to the Brownback-Landrieu bill that would criminalize all forms of research cloning ("Popular ad couple Harry and Louise are back, opposing Bush cloning ban," Wall Street Journal, April 24, 2002). The characters were featured in commercials that helped sink Bill Clinton's health care reform plan. In the current effort, the fictitious Louise refers to a bill that "puts scientists in jail for working to cure our niece's diabetes." Ben Goddard, partner at Goddard Claussen Porter Novelli, who wrote and directed the commercials, predicts the series will be as successful as its predecessor: "We have the advantage of repetition, where the essence of a complicated issue can be communicated in 30 seconds." The campaign also attempts to soften the terminology surrounding so-called therapeutic cloning to distinguish it from unpopular reproductive...