Brian Boom, formerly vice president for botanical science and Pfizer curator of botany at the New York Botanical Society, now presides over the All Species Foundation (ASF) as its founding CEO. ASF (, based in San Francisco, is spearheading an initiative to catalog all species on Earth in the next 25 years (R. Lewis, "Inventory of life," The Scientist, 15[15]:1, July 23, 2001). Boom, appointed to the post in August, says the position is a dream job for him and he looks to use the talents he has acquired working in botany for over 20 years. Eager to begin work and conquer what he considers "the Holy Grail of organismal biology," he says the project should provide fresh eyes to a field steeped in tradition and hopefully be the progenitor of new tools, technologies, and processes used in taxonomy from the field to the lab. Boom...

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