Selling Science: Marketing positions hold allure, but present challenges
Vaulting from the lab bench to the marketing office sounds tempting for scientists considering leaving the research world for a business environment. But several scientists who have made that move report that it takes more time, effort, and patience than many may realize. LONG-TERM MATTER: Dennis Bittner, group product manager at Bio-Rad Laboratories, says most Ph.D. scientists with no business experience will likely fail to land marketing positions immediately. "They'd like to go straight fr
Vaulting from the lab bench to the marketing office sounds tempting for scientists considering leaving the research world for a business environment. But several scientists who have made that move report that it takes more time, effort, and patience than many may realize.
 LONG-TERM MATTER: Dennis Bittner, group product manager at Bio-Rad Laboratories, says most Ph.D. scientists with no business experience will likely fail to land marketing positions immediately. |
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