People have a right to expect healthcare services to be simple and intuitive. And this journey toward creating a more frictionless healthcare experience depends on messages that don’t scare or confuse but connect and empower.—Mark Viden, vice president of brand marketing at Dignity Health, on the importance of effective and responsible marketing in an age of individualized medicine (AdAge, May 13)
For precision medicine research to achieve its goal, all people must believe that there is value in providing information about themselves and their families, and that their participation will translate into equitable distribution of benefits. This requires an ethics of inclusion. . .—Stanford University medical ethicist Sandra Soo-Jin Lee writing with coauthors about the need to cultivate trust in...
1. Site of some experiments on vestibular function
1. What can make liquid flow uphill