On Tuesday, the world met "Ida" -- a 47-million-year-old primate fossil touted as a "REVOLUTIONARY SCIENTIFIC FIND THAT WILL CHANGE EVERYTHING," according to a press release. The media went berserk.__ linkurl:Google News;http://news.google.com/news/more?um=1&ned=us&cf=all&ncl=d7C9QQwOhm44kwMjlfMWOc4TlTr4M __now lists more than 750 articles relating to little ol' __Darwinius masillae__ -- and the search engine itself even changed the lettering on its linkurl:logo;http://ksjtracker.mit.edu/wp-content/uploads/2009/05/fossilgoogle.gif yesterday. At a press conference earlier this week, the study's lead author, Jørn Hurum of the University of Oslo, variously called the fossil the holy grail of paleontology and the lost ark of archeology. Next week, a two-hour documentary will air on the History Channel -- brazenly called "The Link" -- and a book of the same name has already hit bookstores.
All this has led many to cry foul about how the finding -- linkurl:published;http://www.plosone.org/article/info:doi%2F10.1371%2Fjournal.pone.0005723 Tuesday (May 19) in __PLoS ONE__ -- is being sold. __The Scientist__...
Image: American University
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