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Gonzo journalism about cats?

This week one of my sources sent me a recent newsletter from linkurl:Allerca,;http://www.allerca.com/indexold.html a "lifestyle pets" company now headquartered in Delaware that claims to have developed hypoallergenic cats. I was interested to read a rant by the company's founder, Simon Brodie, about the "gonzo journalists" who "trumpeted absolute falsehoods and downright lies" regarding the company. I imagine Brodie might be referring to yours truly. Not because I lied in my linkurl:investigati

kerry grens
Kerry Grens

Kerry served as The Scientist’s news director until 2021. Before joining The Scientist in 2013, she was a stringer for Reuters Health, the senior health and science reporter at...

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This week one of my sources sent me a recent newsletter from linkurl:Allerca,;http://www.allerca.com/indexold.html a "lifestyle pets" company now headquartered in Delaware that claims to have developed hypoallergenic cats. I was interested to read a rant by the company's founder, Simon Brodie, about the "gonzo journalists" who "trumpeted absolute falsehoods and downright lies" regarding the company. I imagine Brodie might be referring to yours truly. Not because I lied in my linkurl:investigation;http://www.the-scientist.com/article/display/39383/ of Allerca, but because what I found out about the company was not exactly favorable, and, as far as I can tell, __The Scientist__ and the __San Diego Union Tribune__ are among the few outlets that actually reported with skepticism the wonders of these miracle cats. I left a message with Allerca's press office, asking if __The Scientist__ was included in this gonzo bunch, but did not receive an immediate response. Brodie claims that these gonzo journalists "went very...

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