How biotechs get on CSI

A new Web site launched this week from a biotech company around for nearly 50 years contains something you won't see on other biotech sites: A clip from one of the most popular television shows, linkurl:watched by;http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.43afce2fac27e890311ba0a347a062a0/?vgnextoid=9e4df9669fa14010VgnVCM100000880a260aRCRD nearly 14 million Americans last week. Yes, that's right: CSI. Approximately two years ago, the Newark, DE-based company Analtech, which manu

Alison McCook
Jan 23, 2008
A new Web site launched this week from a biotech company around for nearly 50 years contains something you won't see on other biotech sites: A clip from one of the most popular television shows, linkurl:watched by;http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.43afce2fac27e890311ba0a347a062a0/?vgnextoid=9e4df9669fa14010VgnVCM100000880a260aRCRD nearly 14 million Americans last week. Yes, that's right: CSI. Approximately two years ago, the Newark, DE-based company Analtech, which manufactures thin layer chromatography, got a call from its distributor, saying that the show had bought an linkurl:Analtech developing tank;http://www.analtech.com/ and it broke. "'You need to ship a new developing tank directly to CSI,"' the developer said, according to Analtech Director of Sales and Marketing Ken Grant. "If it were not for that breakage, we wouldn't know about it." Of course, Analtech isn't the first biotech to break into CSI. When the show began, the set designer (a former FBI forensic scientist) approached Santa Clara, Calif-based linkurl:Agilent Technologies;http://www.chem.agilent.com/Scripts/PCol.asp?lPage=180 for gas...
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