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Is blogging for biotech?

Should linkurl:biotechs stake out real estate;http://www.the-scientist.com/article/display/15671/ in the blogosphere? This question came up at a linkurl:media panel;http://www.delawarebio.org/ I attended yesterday in Delaware, hosted by the Delaware BioScience Association. Towards the end of the session, our moderator, linkurl:Lee Marshall;http://www.businesswire.com/portal/site/home/?front_door=true of Business Wire, posed that question to Gary Haber of The News Journal in Wilmington, linkurl:P

Alison McCook
Should linkurl:biotechs stake out real estate;http://www.the-scientist.com/article/display/15671/ in the blogosphere? This question came up at a linkurl:media panel;http://www.delawarebio.org/ I attended yesterday in Delaware, hosted by the Delaware BioScience Association. Towards the end of the session, our moderator, linkurl:Lee Marshall;http://www.businesswire.com/portal/site/home/?front_door=true of Business Wire, posed that question to Gary Haber of The News Journal in Wilmington, linkurl:Pam Murphy;http://www.incyte.com/contact.html of Incyte, and me. Marshall handed me the microphone first, and I couldn't help but stammer a bit - what's the answer? Blogs are a novel form of communication, one that people - myself included - don't quite understand yet. But their power is undeniable: Many media outlets, including The Scientist, have switched news coverage from "news stories" to "blogs." Several blogs have become my favorite sources of online information, and I check them practically everyday. But would I, or anyone for that matter, read a blog hosted by a private company? Would biotechs...
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