(Philadelphia, PA - August, 2003) When life scientists need to keep abreast of biotechnology products and instrumentation, they turn to The Scientist. This is according to the recent survey, "Advertising to Life Scientists," conducted by the market research firm BioInformatics, LLC. The survey indicates that print advertisements for products and suppliers, such as those routinely placed in The Scientist, help buyers stay informed about the complex and ever-changing world of biotechnology tools and services.

More than 1,450 life scientists were surveyed and named The Scientist as one of the publications they referred to most often when supplying their lab. Many respondents also said that print advertising makes it easy and convenient to be an informed consumer. By increasing the visibility of products and services, ads are considered to promote competition among biotech tool companies, drive development and lower prices.

BioInformatics, LLC (http://www.gene2drug.com) is the market research...

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