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Why Does Repeating a Word Make It Lose Its Meaning?

Auditory illusions, like how a word begins to sound meaningless when repeated, offer clues into the structure of language.

Written byShelby Bradford, PhD
| 3 min read
Photograph of a white puzzle in the shape of a brain on a yellow background. One puzzle piece from the center of the brain is missing. This photo represents a word losing its meaning in a phenomenon called semantic satiation.
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Language— a complicated process that involves syntax, semantics, and auditory processing—allows people to communicate needs, wants, and ideas.1 Thus, multiple networks across the brain enable the ability to process and produce language.

According to cognitive psychologist Michael Vitevitch at the University of Kansas, language errors provide useful insights into the underlying patterns of how the brain deals with language. His group studies these language mistakes and related auditory illusions, like when a speech phrase becomes a song in one’s head, to learn more about language mechanisms and hearing disorders. “By looking at these errors, we can kind of get a better understanding of what steps your mind goes through to assemble a sentence and try to convey thoughts and ideas to people,” he said.

This work also provides insights into another common language phenomenon: semantic satiation, or the experience of a repeated word, like language, losing its meaning to an individual.


A schematic depicting node structure theory on a blue background. The top half of the image shows components of the "semantic system", such as nodes, depicted with an icon of neurons, that hold information about features of a frisbee: it is round and it can be thrown. From the node that recognizes this information as a "Frisbee", connections are made to other nodes, these in a phonological system on the bottom half of the image, that contain the individual syllable information: "Fris" and "Bee". The node for "Fris" is also broken down into subsequent sounds: "FR" and "IS", and then "F" and "R". "BEE" is broken down into the sounds "B" and "EE".

Node Structure Theory explains how speech is produced and perceived. Vitevitch and his group find this useful to explain linguistic phenomenon, like song-to-speech experiences and semantic satiation.

Adapted from Castro et al., 2017; modified from ©iStock.com, designer29, wetcake; designed by Erin Lemieux

Communication requires individuals to both perceive and produce linguistic information. One model that synthesizes both of these concepts is the Node Structure Theory, which hypothesizes that speech perception occurs in a distinct network from speech production.2 Neurons responsible for encoding the meaning of a given word form what’s called a lexicon node and, separately, clusters of neurons that store the syllables of a language comprise a phonological node. These two systems are interconnected so that they can cooperate to provide an individual with the semantic and composite information to understand and create words.

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Vitevitch said that the model can also serve as a basis to understand how speech errors and auditory illusions, like semantic satiation, occur. When a person initially says a word, neurons in the semantic node fire, providing a speaker with the learned meaning of the word.

As the person repeats this word, though, these neurons fatigue; the constant stimulation from the repetition prevents the cells from going through their normal refractory period, so they stop signaling. “If the semantic information here stops firing…the meaning is gone. And so, all you're doing is just going through the phonological information and the motor movements to make those sounds over and over and over again,” Vitevitch said.

Photograph of Michael Vitevitch, a cognitive psychologist studying speech errors to understand language and hearing disorders. He is smiling at the camera and has short, light-colored hair. He is wearing black glasses and a blue suit jacket over a light collared shirt with a square pattern.

Michael Vitevitch studies illusions in speech to provide insights and potential interventions for language and hearing disorders. One that his group focuses on is the speech-to-song illusion, where a repeated phrase begins to take on a rhythmic quality.

University of Kansas Office of Public Affairs

Vitevitch explained that the reason why these semantic-encoding neurons fatigue while syllable-encoding neurons continue to function is akin to the “fast twitch” and “slow twitch” types of muscle cells. During conversation, the faster fatiguing, slower recovering semantic neurons allow people to switch to new topics more easily. Meanwhile, speakers and listeners must be able to produce and perceive the same syllable in many different contexts, so they fatigue slower and recover quicker.

“I was always interested in illusions like this because systems don't break randomly. They break where there's a weak point, and so where that weak point is could help us understand how the system overall is built and better understand how to potentially address different disorders and that sort of thing,” Vitevitch said.

In the lab, Vitevitch said that his group and others often use self-report surveys in which participants either listen to or speak a word or phrase and indicate when their perception of the information changes.3 He added that researchers are also exploring the use of electrophysiological methods to explore where these linguistic phenomena occur in the brain, while other scientists are using deep learning models to understand how they arise.4,5

  1. Friederici AD. The brain basis of language processing: From structure to function. Physiol Rev. 2011;91(4):1357-1392.
  2. MacKay DG. The organization of perception and action: A theory for language and other cognitive skills. New York: Springer-Verlag. 1987.
  3. Castro N, et al. An account of the Speech-to-Song Illusion using Node Structure Theory. PLoS ONE. 2017;13(6):e0198656.
  4. Ströberg K, et al. Electrocortical N400 effects of semantic satiation. Front Psychol. 2017;8:2117.
  5. Zhang X, et al. Revealing the mechanisms of semantic satiation with deep learning models. Commun Biol. 2024;7(1):487.
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Meet the Author

  • Shelby Bradford, PhD

    Shelby is an Associate Editor at The Scientist. She earned her PhD in immunology and microbial pathogenesis from West Virginia University, where she studied neonatal responses to vaccination. She completed an AAAS Mass Media Fellowship at StateImpact Pennsylvania, and her writing has also appeared in Massive Science. Shelby participated in the 2023 flagship ComSciCon and volunteered with science outreach programs and Carnegie Science Center during graduate school. 

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