Unfortunately, the sales catalog from the company does more harm than The Scientist's article may do good. Its cover shows two people in "red face" as a parody of "natives" adorned with a variety of the company's products. The insensitivity of this photo is astounding. It reinforces negative stereotypes and is insulting not only to Native Americans, but also to other groups.
The company may argue that I am unfair, that it did not intend to demean anyone. However, it is my hope that by bringing this lack of sensitivity to their attention, companies such as the Maryland firm will be enlightened.
I encourage The Scientist's readers to communicate to companies such as this one that such insensitivity will result in their taking their business here.
LAWRENCE B. COLEMAN
Professor of Physics
Acting Vice Provost
Academic Programs
Dean, Undergraduate Studies
University of California
Davis, Calif.
