Fifteen years ago, Tom Clark walked into Ted Levine's office at Development Counsellors International (DCI), saw a bunch of weary guys sitting at their desks with their ties askew and their shirtsleeves rolled up, and decided this was not the marketing firm for his city.
Clark, the executive vice president of the Metro Denver Economic Development Corporation, says he ended up hiring another firm to try to promote Denver as, among other things, a biotech center. It didn't work out. Years passed. And then, in mid-2004, Clark says he finally made the decision he should have made in the first place: He hired Levine's company to promote Denver's transportation initiatives, medical research, and of course, its quest for life science companies.
"When you're in a second-tier town in this particular area," says Clark, "you need to get some visibility nationally." That is DCI's specialty. The company, founded in 1960, says ...
