Chemists Must Explain Their Work Better

Advertisers long ago learned that they could increase the sales of many products simply by adding the word "natural" to the packaging. But what is natural? To many people, the natural world is a chemical-free world. In his new book Chemicals & Society: A Guide to the New Chemical Age (Cambridge University Press, 1986), Hugh D. Crone of the Materials Research Laboratories in Melbourne, Australia, bemoans the "plethora of chemical fact and fancy with which the public is bombarded," including the t

Written byHugh Crone
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To a large degree this situation must have arisen from a failure to communicate between the scientist and the public.

If we do not all go out rapidly in a chemical war, we have to counter the possibility of our all being slowly poisoned by an accumulation of chemical junk in the environment. I do not believe there is much risk of this, provided we put effort and finance into developing the technical means to control pollution. Because of public concern and agitation about pollution, we are much more alert than 10 years ago, and it is unlikely that the gross abuses of the past will be allowed to recur.

My main fear is that we may put great effort into finding solutions for specific small parts of the problem and, by so doing, neglect to consider the full range of the pollution question. In other words, devoting all effort ...

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