Our optimism and energy stem, to a great extent, from our healthy 1991 performance as measured against two important periodical publishing benchmarks: circulation and advertising. During the past year, when many other publishing efforts have fallen victim to these troubled economic times, The Scientist has succeeded in relation to its objectives. Indeed, while some consumer and specialized trade publications have suffered fatal declines in circulation and advertising, we have experienced significant gains in both areas.
We view our strength--and this is confirmed by the communications we receive from readers and advertisers--as a blend of several distinctive factors. We're the only newspaper exclusively addressed to science; the editorial staff is dedicated to writing clearly and with sound ethical motivation about the issues of concern to today's researchers; the focus of every item is pertinent in some way to the career considerations of all readers; and we are aware that good science ...
